Logo Koala Hug

New logo for KOALA HUG

Yes, here it is! We proudly present the new KOALA HUG logo. We thought it would be nice to renew our logo. It is actually an addition to our existing logo. This makes it clear in one glance what we stand for: softness, comfort and sustainability. That’s exactly what our bedding brand is all about.

The logo
The logo shows a resting, sleeping koala. Koalas are soft and cuddly. A cuddly animal that easily sleeps 20 hours a day and loves eucalyptus leaves. Eucalyptus wood is the main ingredient of TENCEL™ Lyocell, the fiber from which our sustainable duvets, duvet covers, sheets, pillowcases and antibacterial towels are made of. The color of the logo has also been considered thoughtfully: warm taupe, a natural color. It radiates peace and luxury and it is timeless.

‘We embrace good sleep’
Our strapline is: ‘We embrace good sleep’. A suitable slogan for a bedding brand that also subtly incorporates the ‘hug’ from KOALA HUG. We love a good nights sleep and want to help people to make their bedroom as comfortable, healthy, clean and sustainable as possible.

We are very pleased with our new logo. You will see our KOALA HUG logo throughout various communication channels.


“A koala hug is an affectionate embrace with someone special, employing both arms and legs. Usually affectionate. It encompasses sharing your space with the person, sharing your heart, your spirit, energy and love. A true hug will illicit magic and it can be felt by both people in embrace. When you are in love with someone, give them a KOALA HUG to talk their worries away and express your love.”


Since her start up in 2021 KOALA HUG has proudly been a branded partner of TENCEL™ Lyocell, a trademark of Lenzing AG.